Movie previews on billboards?

[illusionofjoy]

From the file marked, "moronic ideas," comes this gem from Toronto: a local movieplex, located next to a major highway, wishes to install giant electronic billboards on the sides of it's building, so that they show movie previews to passing motorists.

Comments

"We're smrt!"

[lord-null.livejournal.com]

Do they intend to use 1 second commercials so that they can catch the motorist between cell calls?